Perseverance

"Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody." - Henry Wadsworth Longfellow

This has been a busy few weeks for us. We are in the middle of fall clean ups and all of the other things we do at the end of the season. We are also trying to plan for the winter and getting things up and running so next year will be better than this year.

Why perseverance? Well, I think it is quite simple. When we wake up and the days weather looks sour and cold you must push through to get the work completed. That sounds really simple and it is. But that is only one part of perseverance. The easy part. It is so easy to wake up, look out the window at the weather and decide what to wear to stay warm and dry.

The hard part is the unknown. Trying to build new business and not knowing if it will work. I honestly believe that if my creative mind could conceive the idea then there is a receptive mind somewhere else. So we have these ideas to build our business. Are we convinced the ideas are sound? Yes we are. We have built some business models about the product and pricing and service. What is next?

We need to keep pounding at the gate until someone stirs and answers.

I honestly believe that as soon as we have one customer we will have a hundred customers. When we have a hundred customers we will have knocking at our gate. Once people see what we can do for them and their environment they will want us to work with them.

So what now? Keep on truckin’! We have what we believe is a service people want. We know how to do it, we can do it and we are ready to do it. So we need to start knocking on gates until someone answers.

I am sure you have something you want people to know about. So knock on gates. Do not be belligerent, be remarkable. Be worth remarking about. Be something, do something that people will talk about. Be better than the rest. Be unique. Be yourself.

When I am talking about knocking at the gate I don’t mean with a mallet or stick or something like that. Just gently tap to make them aware you are there and then show them what you are up to. If you have done a good job being worth remarking about, they will listen.

I think one of the best things I can say here is be persistent. Stay on message. Review to be sure but keep your core message consistent. It WILL pay off.